Built marketing teams from zero. Scaled to $8M ARR.

A full-time marketer is a long commitment. 12 to 18 months minimum (onboarding included) before you know whether the hire was right. Growth hires at small SaaS companies fail roughly 50% of the time, usually because the founder hired execution before figuring out which levers to pull.

Fractional work flips the order. In 30 to 90 days you see which levers move the needle, you get shipped work on your site (not a strategy deck), and you build a clear spec for the full-time hire when you're ready. Less risk, faster signal, lower cost.

On paper, a junior growth hire looks cheaper. Then you add the full cost: salary, equipment, tools, recruiting fees, ramp time (3 months before real output), and the management overhead they need from you.

A fractional operator gives you senior judgment, shipped work from week two, no ramp, and no management burden. For a company at $1 to $5M ARR that isn't ready for a VP of Marketing, this is often the highest-quality option for the budget you have. When you're ready for a full-time hire, I'll help you write the spec and hand off cleanly.

Two at most. That's how I keep the work hands-on instead of drifting into status updates and delegation. If a third client comes in, they go on a waitlist or I route them to a trusted colleague.

This means I say no to work regularly, and it's why the clients I do take on get real attention rather than a few hours squeezed into a booked calendar.

I look for four things: B2B SaaS at $1 to $5M ARR; a PLG or SLG motion I've worked in before; one channel that is already working (so we have something to scale, not start from zero); and a founder who wants to ship the work, not just discuss it.

If we're not a fit, I'll tell you in the first call, often with a recommendation for someone who is. That's better for both of us than a mismatched engagement.

Sprints are 30 days, flat-fee, one defined lever. Retainers are three to six months minimum. That's the honest floor for ongoing operator work, because anything shorter doesn't give enough time for campaigns to cycle and metrics to stabilise.

Most retainer clients extend past six months. Some transition to a lighter advisory retainer once their in-house team is in place. A few graduate entirely and hire full-time, which is usually the goal.

Both. I'm based in Warsaw and available for synchronous work with US Eastern Time mornings (my afternoons). Weekly calls work fine in that window. I don't take roles requiring late-evening overlap past 6 PM Warsaw time. That is for my own sustainability, and it works for most founder-led SaaS companies.

Thirty minutes, free, no pitch. You tell me where you're stuck, I ask questions, and by the end you'll get an honest read on whether a sprint or retainer fits, what I'd prioritise, or whether someone else would serve you better.

No follow-up pressure, no sales sequence. If you're a fit and want to proceed, we'll scope it together in a second call.

Nothing formal. A short note on where you are (stage, ARR, team size) and what you're stuck on is enough. If it helps your own thinking, a link to your site and any metrics you already track tells me most of what I need.

What I don't need: decks, detailed briefs, or a polished problem statement. The call is for figuring out what matters, not for me to review homework.

Differently for sprints and retainers. A sprint has one defined deliverable shipped by day 30, and that is success. Whether it moves the downstream metric is usually visible in 60 to 90 days, and we agree upfront what we're watching.

For ongoing work, success is a north-star metric you already care about (new MRR, trial-to-paid, organic traffic, pipeline) with weekly leading indicators we can influence. I won't promise outcomes I can't defend, and I'd rather under-commit and outperform than sell on hope.